Don’t tell anyone. There’s a simple way to stay on your prospects’ radar, but it won’t work if everyone starts doing it.
(What are the odds of that?)
I got a call last week from a new client about some possible projects. She said, “I don’t know where we got your name, but you’re on our radar.”
Last week’s fortunate decision by the ECJ, that garlic extract powder capsules are not medicine, may hold a lesson for your marketing strategy. The confusion that led to this case reminds me of the misunderstandings that often keep great companies from promoting themselves as well as they should.
Do you use copywriting and other marketing services as food for your company, or as medicine?