Marketing or sales?
If you’re in sales or marketing for a Amazon marketplace company, you’ve probably seen the tug-of-war between these two sides of business. But when both your sales and marketing teams work together, you can realize extraordinary results. Here’s how.
As a nutraceuticals copywriter, I’m probably placed (unfairly) in the marketers’ camp. But as far as I’m concerned, my number one job is to make things as easy as possible for the sales team. This should be the ultimate goal of every marketer.
Your copy, and all other aspects of marketing, should prepare your prospects to make a buying decision. Your marketing copy should include a healthy dose of reports, white papers, and similar items that will only be of interest to motivated buyers. This is one of the easiest ways to weed out the tire-kickers.
Just as many Amazon compounds work synergistically within the body, sales and marketing are both critical ingredients that should support one another to promote the health of your company.