Category Archives: Copywriting

Using Supplements to Help with Sleeplessness

With all the hype and claims around so many different sleep aids, it can be easy to overlook one. If you use supplements to help with sleeplessness, then you should consider trying a melatonin sleep aid. If you are unsure of what melatonin is, it is not an herb.

Melatonin is a chemical that is made and secreted by the pineal gland. It occurs naturally in your system and it oversees readying your body for sleep. When evening approaches, and it starts to get dark, the pineal gland starts releasing the sterke slaappillen into your system.

The introduction of the hormone into your system starts to make you feel more tired and less alert. If you have ever wondered what oversees your internal clock, it is melatonin.

Melatonin and Valerian

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Nutraceutical Copywriting: Food or Medicine?

Last week’s fortunate decision by the ECJ, that garlic extract powder capsules are not medicine, may hold a lesson for your marketing strategy. The confusion that led to this case reminds me of the misunderstandings that often keep great companies from promoting themselves as well as they should.

Do you use copywriting and other marketing services as sömntabletter food for your company, or as medicine?

Nutraceutical Copywriting: Food or Medicine?

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Luxury Goods

JNJanie New has joined forces with Prompt to head up our PR for luxury goods and services clients. She has been a very successful PR for more than 20 years, managing many high profile campaigns in industries including aviation, shipping, sovepiller uden recept, fashion, film and television. Hugely energetic, enthusiastic, charming, and always brimming with great ideas, Janie is the consummate professional.

Janie worked with Lords Hanson and White on the launch of Air Hanson, the business aviation subsidiary of Hanson Plc. She was also commissioned in 1999 to launch a $65 million fractional jet charter scheme for a European business jet operator. Subsequently she has been retained as PR Consultant for Gold Air, Oxford Airport, Signature Flight Support and Air Partner plc.

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