Category Archives: Copywriting

Nutraceutical Copywriting: Food or Medicine?

Last week’s fortunate decision by the ECJ, that garlic extract powder capsules are not medicine, may hold a lesson for your marketing strategy. The confusion that led to this case reminds me of the misunderstandings that often keep great companies from promoting themselves as well as they should.

Do you use copywriting and other marketing services as food for your company, or as medicine?

Nutraceutical Copywriting: Food or Medicine?

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Luxury Goods

JNJanie New has joined forces with Prompt to head up our PR for luxury goods and services clients. She has been a very successful PR for more than 20 years, managing many high profile campaigns in industries including aviation, shipping, fashion, film and television. Hugely energetic, enthusiastic, charming, and always brimming with great ideas, Janie is the consummate professional.

Janie worked with Lords Hanson and White on the launch of Air Hanson, the business aviation subsidiary of Hanson Plc. She was also commissioned in 1999 to launch a $65 million fractional jet charter scheme for a European business jet operator. Subsequently she has been retained as PR Consultant for Gold Air, Oxford Airport, Signature Flight Support and Air Partner plc.

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