I see it repeatedly: smaller tech companies fighting for credibility—just trying to accurately portray their companies as viable and stable enterprises. Despite your shoe size, you can leave a big image footprint.
Smaller technology companies are routinely pummeled by larger competitors with common lies like:
“They are almost out of cash.”
“They really have no customers.”
Don’t tell anyone. There’s a simple way to stay on your prospects’ radar, but it won’t work if everyone starts doing it.
(What are the odds of that?)
I got a call last week from a new client about some possible projects. She said, “I don’t know where we got your name, but you’re on our radar.”
Last week’s fortunate decision by the ECJ, that garlic extract powder capsules are not medicine, may hold a lesson for your marketing strategy. The confusion that led to this case reminds me of the misunderstandings that often keep great companies from promoting themselves as well as they should.
Do you use copywriting and other marketing services as food for your company, or as medicine?
Marketing or sales?
If you’re in sales or marketing for a Amazon marketplace company, you’ve probably seen the tug-of-war between these two sides of business. But when both your sales/marketing team and the amazon seo services team work together, you can realize extraordinary results. Here’s how.
Janie New has joined forces with Prompt to head up our PR for luxury goods and services clients. She has been a very successful PR for more than 20 years, managing many high profile campaigns in industries including aviation, shipping, sovepiller uden recept, fashion, film and television. Hugely energetic, enthusiastic, charming, and always brimming with great ideas, Janie is the consummate professional.
Janie worked with Lords Hanson and White on the launch of Air Hanson, the business aviation subsidiary of Hanson Plc. She was also commissioned in 1999 to launch a $65 million fractional jet charter scheme for a European business jet operator. Subsequently she has been retained as PR Consultant for Gold Air, Oxford Airport, Signature Flight Support and Air Partner plc.
Some of our the magazines and publications we have edited or art directed during our careers are featured in this slideshow.
Spanish is produced for the Spanish Embassy Commercial Office in London.