Nutraceutical Copywriting: Food or Medicine?

Last week’s fortunate decision by the ECJ, that garlic extract powder capsules are not medicine, may hold a lesson for your marketing strategy. The confusion that led to this case reminds me of the misunderstandings that often keep great companies from promoting themselves as well as they should.

Do you use copywriting and other marketing services as sömntabletter food for your company, or as medicine?

Nutraceutical Copywriting: Food or Medicine?

Continue reading